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Help Sellers Choose: Multiple Offers on the Rise

Help Sellers Choose: Multiple Offers on the Rise


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    October 21, 2013
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Multiple offers are multiplying in many areas of the country. That presents opportunities and challenges to sellers. Help clients navigate them by emailing a free article, 6 Tips for Choosing the Best Offer for Your Home , from the REALTOR® Content Resource. It’s one of five free articles now available in the October “ Sell Before Snow Hits ” article package. Share all five with your clients today!
Boxwood in planters at front entry
Woman standing next an open house sign in a yard
Adding Curb Appeal Value To Home Curb Appeal Tips
Man fixing problem with home before the sale
Woman reviewing house offer over the phone

Visit houselogic.com for more articles like this.
Copyright 2013 NATIONAL ASSOCIATION OF REALTORS®
REALTOR® Content Resource is brought to you by the National Association of REALTORS®. With it, you can download free homeownership content from HouseLogic to your marketing materials.
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203-217-4979
ron.nettleton@raveis.com
141 Main Street North
Southbury, CT 06488
As a premier real estate agent in New Haven County, I’m here to provide you with all the resources and information you need to buy or sell real estate. 203-217-4979
ron.nettleton@raveis.com
141 Main Street North
Southbury, CT 06488

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    October 21, 2013
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buysell-open-house-getty_1x1_684df509862470c675235e5fdad5f4f3_jpg_80x80_q85

Multiple offers are multiplying in many areas of the country. That presents opportunities and challenges to sellers. Help clients navigate them by emailing a free article, 6 Tips for Choosing the Best Offer for Your Home , from the REALTOR® Content Resource. It’s one of five free articles now available in the October “ Sell Before Snow Hits ” article package. Share all five with your clients today!
Boxwood in planters at front entry
Woman standing next an open house sign in a yard
Adding Curb Appeal Value To Home Curb Appeal Tips
Man fixing problem with home before the sale
Woman reviewing house offer over the phone

Visit houselogic.com for more articles like this.
Copyright 2013 NATIONAL ASSOCIATION OF REALTORS®
REALTOR® Content Resource is brought to you by the National Association of REALTORS®. With it, you can download free homeownership content from HouseLogic to your marketing materials.
Seasonal Tips for a Great Looking Property This Fall
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    October 14, 2013
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By Charlene Storozuk, Dezigner Digz
Photo credit: Charlene Storozuk, Dezigner Digz
It’s hard to believe that fall is already upon us. Summer may be over, but now is not the time to neglect a home’s exterior, especially if it’s going to soon be listed for-sale this season. Here are a few tips to help you embrace the fall season and keep your property looking its best:
·     The most obvious tip: rake up leaves on a frequent basis;
·     Inspect your gutters regularly and remove any leaves that get trapped;
·     Carry on weeding garden beds and walkways;
·     Remove all annual flowers that are no longer blooming and plants that are past their “best before” date.  Dead vegetation gives the impression of a home not cared for;
·     If you’re experiencing a warm, dry fall in your area, you’ll still need to irrigate your lawn (according to local by-laws of course);
·     Fertilize your lawn before the ground freezes (unless you’re lucky enough to live in a year-round warm climate).  This will give your grass a head start in the spring.  However, check with your local garden center first to find out if this is the right course of action for your particular environment;
·     Readjust the timers on outdoor lighting displays since it now gets dark earlier;
·     Give your gardens some liveliness by planting fall flowers such as chrysanthemums. Choose a color that compliments the exterior of your home;
·     Redesign your urns and flowers pots – it’s time for a fall theme;
·     Add some vignettes. Sometimes, it’s the little things that produce the most attention.  My personal favorite for generating anticipation in potential buyers is to create a simple fall vignette on the porch. Pumpkins add a punch of color and provide a warm, welcoming look when blended with something interesting like a couple of antique lanterns, for example.  Be careful not to add too many items to the vignette or it will appear too cluttered.
If there’s a swing or rocking chair on the porch, add cushions with a generous amount of orange in them to tie everything together.  If you pay this much attention to the exterior of your home, buyers will be anxious to see what awaits them behind the front door.  The photo above was taken at the side door of a property that was never used as an entry point. Be sure when creating your vignette that you don’t block access to the front door.
These are just a few things that will help keep the exterior of your home looking terrific right through to the next season: The dreaded winter.  We won’t think about that right now though!
Have I missed anything?  Feel free to add your fall tips to the list!
Charlene Storozuk
Charlene Storozuk
ABOUT THE AUTHOR: Charlene Storozuk is the owner of Dezigner Digz , a professional home staging and interior decorating company based in Burlington, Ontario. Her work is featured in the book FabJob Guide To Become A Home Stager, 2009 edition. She serves as regional vice-president, Canada for the Real Estate Staging Association and is a past recipient of the North American Leadership Award for her work as founder and president of the Halton & Hamilton-Wentworth RESA Chapter.
Stock Cabinets Save Money on Kitchen Redos
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    October 11, 2013
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The cost of quality stock cabinets for an average-sized kitchen generally runs $8,000 to $10,000, according to consumer website Houselogic. Semi-custom cabinets would cost about twice that, the site reports, and full custom cabinets would cost even more.
Help home owners make such smart choices with stock cabinets that look like they were made to order at an astronomical price. Post to your website a free article, How to Choose Stock Kitchen Cabinets , from REALTOR ® Content Resource. It’s one of five free articles now available in the October “Save Big While Boosting Home Value” article package.
You can also post to your website (or your blog, Facebook page, or Twitter feed; email; add to your e-newsletter; or brand, print, and hand-deliver) any of about 1,000 always-free home listing, selling, and ownership articles. Just search the REALTOR® Content Resource by keyword or topic for other content ranging from home improvement and maintenance to taxes and finance.
While you’re adding REALTOR ® Content Resource materials to your marketing communications, be careful not to download photos or videos on the site. The REALTOR ® Content Resource doesn’t have permission to allow others to use them, and owners of the images actively search online — and charge violators for — unauthorized uses. Learn more in the Reprint Rights Policy .
The REALTOR ® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS ® . With it, you can download free homeownership content from HouseLogic to your marketing materials.
Lead Consolidation: Two Forgotten Words in Online Real Estate Marketing
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    October 11, 2013
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Adam Ailion
By Adam Ailion
If you are anything like me, you are tired of hearing about the latest and greatest app you have to learn how to use, or the next best service to buy. My mind is going through “technology overload,”  making it difficult to stay current — and many times a good idea or service may go unnoticed.
Let me start off by saying I am frugal when it comes to spending money on tools to grow my business. It might not always be a positive trait to have, but on the plus-side, if I buy into something it has to be good — so listen up.
Last month I was at a technology summit where a real estate panelist mentioned a new service called “ FiveStreet ,” which was revolutionizing his business by consolidating his online prospects. I have been on the quest for something like this for more than three years, so hearing that this product is available got me a bit excited.
If your business is anything like ours, we get 15-25 inbound leads a day. It has been a constant struggle to manually input all the data, respond to all online inquiries in a timely manner, properly track them to see where they all come from, all while being able to route them to the proper team of agents. We’ve tried our hand at various CRM tools, and we boast about being equipped with tools to serve our business. But one thing I have noticed over the years is that many of the CRM software providers don’t fully communicate with the real estate syndicate websites. There is always a missing piece to the puzzle. This FiveStreet service seems to be the missing piece of the puzzle that can tie it all together.
FiveStreet screens your Gmail account for online prospect notifications, and consolidates them into one database, regardless of their source. It then pulls their phone number and e-mail address and sends them an automated e-mail/text within minutes of their request, it also researches social networks for their accounts, and easily allows you to collaborate and route the leads to other team members.  Best of all, it communicates with other major e-mail providers, as well as Mailchimp, BombBomb, Contactually, and Top Producer.
This has to be one of the most useful real estate services to come across my desk in over a year. We have been using this tool for about a month and we’ve seen great success consolidating online prospects, improving response rates, and getting insight into ROI tracking for premium paid advertising on the real estate syndicated websites.
As an advocate for new innovative ideas, I urge you to look closely at this service if you are having a hard time consolidating online prospects and quickly and effectively responding to them.
Adam Ailion is a managing member of the Ailion Team at RE/MAX Greater Atlanta. Connect with Adam at www.LocationLocationLocation.comwww.facebook.com/RemaxAtlanta@atlanta_agent, or  www.linkedin.com/in/atlantaagent.
Homeowners Insurance Covers Halloween Mishaps
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    October 7, 2013
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Although Americans plan to carve away at their Halloween budget this year — spending an average $75.03, about $5 less than last year, according to the National Retail Federation — overall, spending on Halloween has increased 54.7 percent since 2005. In 2013, Americans are estimated to spend $6.9 billion on décor, costumes, and candy.
With so much invested, it’s a good thing homeowners insurance covers common Halloween mishaps. Post to your blog the not-so-petrifying details in a free article, Homeowners Insurance Protects You from Halloween Horrors , from the REALTOR® Content Resource. It’s one of five free articles now available in the October “Halloween Home Horrors” article package.
You can also post to your blog (or your website, Facebook page, or Twitter feed; email; add to your e-newsletter; or brand, print, and hand-deliver) any of about 1,000 always-free home listing, selling, and ownership articles. Just search the REALTOR® Content Resource by keyword or topic for other content ranging from home improvement and maintenance to taxes and finance.
While you’re adding REALTOR® Content Resource materials to your marketing communications, be careful not to download photos or videos on the site. The REALTOR®Content Resource doesn’t have permission to allow others to use them, and owners of the images actively search online — and charge violators for — unauthorized uses. Learn more in the Reprint Rights Policy .
The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free homeownership content from HouseLogic to your marketing materials.
Taking a Passive Approach with Homes Can Pay Off
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    September 30, 2013
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By Melissa Dittmann Tracey, REALTOR(R) Magazine
Photo credit: Habitat for Humanity
Homes constructed using passive design principles may soon grow in popularity, thanks to a recently debuted Habitat for Humanity home in Washington, D.C., that proved ultra energy efficient homes can be constructed at an affordable price.
The “net zero” home promises its home owners no heating or cooling bills, ever.
Passive homes follow some of the highest energy standards for slashing utility costs. These homes have lower energy consumption by being super-insulated and airtight. For example, the Habitat for Humanity home uses up to 90 percent less energy for heating and cooling than a typical home.
And the price — unlike many other passive designed homes — is reasonable: $200,000, which fits the typical cost of a Habitat Humanity home in the Washington, D.C., area.
What’s more, the home owners stand to potentially save nearly $72,000 on energy costs over the course of their 30-year mortgage.
Passive homes, in general, usually are about 15 percent more expensive to construct due to special materials.
The home is a two-home duplex, featuring a wooden porch in front and solar panels on the roof. One way designers were able to cut down on the costs is the home has 12-inch thick walls and triple-glazed windows, meaning the solar panels on the roof — which are known as being pricey — could be smaller.
“Someone the other day asked me if this was a log cabin in the city,” Lakiya Culley, the home owner, told Climate Progress . “Someone else asked me if I was hiring, people are always taking pictures. I guess that’s because it just looks different from the other houses on the block. I don’t mind though, I like to be a little different.”
The home, known as “Empowerhouse,” was started two years ago as an entry in the Department of Energy’s Solar Decathlon contest by engineering and architecture students from Stevens Institute of Technology, Parsons The New School for Design, and Milano School for International Affairs. The students set out to not only build an energy efficient house but one that was also affordable, and later teamed with Habitat for Humanity to complete it.
“We did it — a non-profit, affordable house developer can do this, even using volunteers with no construction experience,” Orlando Velez, manager of Housing Services for Habitat for Humanity of Washington, D.C., told Salon . “What’s everyone else waiting for?”
With mounting utility costs, home owners may be more keen to embrace passive house design principles. “And our home owners are going to be out in front of the movement,” says Susanne Slater, president and CEO of D.C. Habitat for Humanity.
Realtor.org
Tax Credit for New Windows, Doors
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    September 27, 2013
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Homeowners still have time this year to rack up a $200-$500 federal tax credit on new windows and doors, according to consumer website HouseLogic . The key is ensuring they install products that fit the Feds’ exacting standards.
Lead the way to those tax savings by branding, printing, and hand-delivering a free article, Understanding Energy Ratings for Windows and Doors , from the REALTOR® Content Resource. It’s one of five free articles now available in the October “Cooler Weather Prep: Windows and Doors” article package.
You can also brand, print, and hand-deliver (or post to your website, blog, Facebook page, or Twitter feed; email; or add to your e-newsletter) any of about 1,000 always-free home listing, selling, and ownership articles. Just search the REALTOR® Content Resource by keyword or topic for other content ranging from home improvement and maintenance to taxes and finance.
While you’re adding REALTOR® Content Resource materials to your marketing communications, be careful not to download photos or videos on the site. The REALTOR®Content Resource doesn’t have permission to allow others to use them, and owners of the images actively search online — and charge violators for — unauthorized uses. Learn more in the Reprint Rights Policy .
The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free home ownership content from HouseLogic for your marketing materials.
Realtor.org
How Staging Can Eliminate Buyer Confusion
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    September 23, 2013
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By Patti Stern, PJ & Co. Home Styling LLC
When I first met with a recent client, Stuart, he shared memories of raising his family, gatherings with friends, and 23 years in his beautiful 3,200-square-foot contemporary home.
The home offered tremendous open space and wonderful features, but for the past several years, key rooms in the home were converted to Stu’s home office suite. The living and dining room housed desks, chairs, and video editing equipment — an uninviting space for a young family seeking a place to call home and make their own memories.
Real estate professional Ellen Levada of Calcagni in Cheshire, Conn., recommended our staging services to make the home attractive to buyers, get it sold, and for top dollar. With a new home already purchased, Stu was motivated and understood the importance of staging to sell. After our initial meeting, he embraced our proposal to stage 14 rooms and showcase the open floor plan, square footage, and wonderful architectural details of the home.
Home staged by PJ & Co. Home Styling LLC / The open living room offers great windows, high ceilings, and hardwood floors but as an office suite was not going to engage buyers. To show buyers the space potential, stagers removed all of the office furniture and replaced it with appropriate furnishings including a couch, love seat, and tables. We also painted the walls a more modern, neutral color, and accessorized.
Buyers today want move-in condition homes with updated decor that can easily fit their lifestyle and furnishings. Fresh modern paint choices in several of the rooms and new carpeting provided a neutral canvas for furnishings and decor. Our team then transformed 14 rooms in the home in a single day to “wow” buyers and help establish an emotional connection to the space.
Professional listing photos captured the beauty of the home and in just a short 14 days on the market, guess what? The home sold and is now under contract!
Home staged by PJ & Co. Home Styling LLC / This home’s dining room was open to the living room and featured beautiful natural light but was another room being used as office space. We continued the updated paint color throughout this space and added an elegant dining room table, chairs and accessories. Home staged by PJ & Co. Home Styling LLC / This spacious master bedroom looked small and uninviting. A warm neutral wall color showcases the rooms size and high ceilings. We replaced the existing bedding with more sophisticated decor in gold and taupe tones to create a modern retreat.
ABOUT THE AUTHOR: Patti Stern is a principal of PJ & Company Home Styling, LLC , and an interior decorator and accredited home stager. She and her team offer decorating and home staging services for individuals, real estate professionals, builders, and others in the industry. For more information visit www.pjhomestyling.com or www.facebook.com/pjandcompanyhomestyling.
Realtor.org
Weather-Stripping Cuts Energy Costs
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    September 20, 2013
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Weatherstripping is an easy and cost-effective way for home owners to save money on energy costs and improve comfort by reducing drafts, reports the U.S. Department of Energy. And many home owners install it themselves.
Show your clients how by this free article to your e-newsletter: How to Replace Weather Stripping , from the REALTOR ® Content Resource. It’s one of five free articles now available in the September “Maintenance to Do Now” article package.
You can also add to your e-newsletter (or post to your website, blog, Facebook page, or Twitter feed; email; or brand, print, and hand-deliver) any of about 1,000 always-free home listing, selling, and ownership articles. Just search the REALTOR® Content Resource by keyword or topic for other content ranging from home improvement and maintenance to taxes and finance.
While you’re adding REALTOR® Content Resource materials to your marketing communications, be careful not to download photos or videos on the site. The REALTOR®Content Resource doesn’t have permission to allow others to use them, and owners of the images actively search online — and charge violators for — unauthorized uses. Learn more in the Reprint Rights Policy .
The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free home ownership content from HouseLogic to your marketing materials.
Realtor.org
An American Agent in Paris
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    September 20, 2013
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Lynn Minnick
By Lynn Minnick
I’ve just come back from an amazing summer in Europe with my young family.  The time had come again to get off the continent for vacation, because we all know that if you’re somewhere reachable, it’s going to happen that clients and other agents will find you.  In the past 10 years or so, doesn’t it seem like everyone feels they can still contact you when you’re clearly not at work?  I blame technology.
For the first week I admit I didn’t think about work for even a nanosecond.  By week two, a few stray thoughts crossed my mind (mostly about buying a little castle and staying forever), and I was drunk on British architecture. I had my business well-covered by partner agents, so there was little to worry about.  I started taking photos of “estate offices” in Great Britain — “The Guild of Professional Estate Agents” struck me as particularly nice.  We strolled through Notting Hill and Kensington in London and picked out several apartments that would suit our family.
In France I started to pick up my favorite glossy real estate magazines.  French real estate ads read like poetry and their romantic descriptions made me fall in love with several properties sight unseen. I took more photos of charming houses.  I sought out offices and delighted in finding those with specializations like in the Champagne region, where one exclusively handled vineyards (and I imagined how glamorous that must be!). I watched the French version of “House Hunters,” which I loved because it portrays a more honest reality, where sometimes the buyers don’t actually find a house or apartment they like, and their agents pout and shrug and admit it would take a miracle to find them something in their budgets.  The French buyers bring their friends along for approval and offers are scribbled on a piece of paper or made verbally and the notaries handle the rest of the transaction.  Everyone drinks champagne.
In the streets of Paris, an absolute fashion show where we easily distinguished the Europeans from the non-Europeans based on their footwear. I wondered if I would be able to walk cobblestone streets in Louboutins to show apartments without breaking an ankle.  It’s a far cry from the flats I wear to septic inspections back in Connecticut.
On a tiny island we visited there were no real estate offices (or cars!) and I wondered if people just shook hands, paid, and received keys to the sweet little hobbit-like houses.
Our last week found us in Iceland, and at that point, completely taken in by the rugged scenery, the puffins, waterfalls, volcanoes, and moonscape.  Work had gone back to a distant memory and I was completely in the present, watching my kids stand in awe at the foot of a glacier and play on a black volcanic sand beach.
The benefits of this trip were so many, and the time away from work brought me back refreshed, and taking the summer to explore and share these things with my family brought me a gratitude that I haven’t felt for a long time.  Go ahead, take that vacation.  You deserve it!
Lynn Minnick is a REALTOR® in Connecticut known for her love of all things international, organic, travel and design. Connect with her at www.mygreenlifeandrealestate.com or @LynnMinnick.
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»
203-217-4979
ron.nettleton@raveis.com
141 Main Street North
Southbury, CT 06488
As a premier real estate agent in New Haven County, I’m here to provide you with all the resources and information you need to buy or sell real estate.
203-217-4979
ron.nettleton@raveis.com
141 Main Street North
Southbury, CT 06488
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How Staging Can Eliminate Buyer Confusion

How Staging Can Eliminate Buyer Confusion


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    September 23, 2013
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By Patti Stern, PJ & Co. Home Styling LLC
When I first met with a recent client, Stuart, he shared memories of raising his family, gatherings with friends, and 23 years in his beautiful 3,200-square-foot contemporary home.
The home offered tremendous open space and wonderful features, but for the past several years, key rooms in the home were converted to Stu’s home office suite. The living and dining room housed desks, chairs, and video editing equipment — an uninviting space for a young family seeking a place to call home and make their own memories.
Real estate professional Ellen Levada of Calcagni in Cheshire, Conn., recommended our staging services to make the home attractive to buyers, get it sold, and for top dollar. With a new home already purchased, Stu was motivated and understood the importance of staging to sell. After our initial meeting, he embraced our proposal to stage 14 rooms and showcase the open floor plan, square footage, and wonderful architectural details of the home.
Home staged by PJ & Co. Home Styling LLC / The open living room offers great windows, high ceilings, and hardwood floors but as an office suite was not going to engage buyers. To show buyers the space potential, stagers removed all of the office furniture and replaced it with appropriate furnishings including a couch, love seat, and tables. We also painted the walls a more modern, neutral color, and accessorized.
Buyers today want move-in condition homes with updated decor that can easily fit their lifestyle and furnishings. Fresh modern paint choices in several of the rooms and new carpeting provided a neutral canvas for furnishings and decor. Our team then transformed 14 rooms in the home in a single day to “wow” buyers and help establish an emotional connection to the space.
Professional listing photos captured the beauty of the home and in just a short 14 days on the market, guess what? The home sold and is now under contract!
Home staged by PJ & Co. Home Styling LLC / This home’s dining room was open to the living room and featured beautiful natural light but was another room being used as office space. We continued the updated paint color throughout this space and added an elegant dining room table, chairs and accessories. Home staged by PJ & Co. Home Styling LLC / This spacious master bedroom looked small and uninviting. A warm neutral wall color showcases the rooms size and high ceilings. We replaced the existing bedding with more sophisticated decor in gold and taupe tones to create a modern retreat.
ABOUT THE AUTHOR: Patti Stern is a principal of PJ & Company Home Styling, LLC , and an interior decorator and accredited home stager. She and her team offer decorating and home staging services for individuals, real estate professionals, builders, and others in the industry. For more information visit www.pjhomestyling.com or www.facebook.com/pjandcompanyhomestyling.
Realtor.org
Click here to cancel reply.
You must be logged in to post a comment.
203-217-4979
ron.nettleton@raveis.com
141 Main Street North
Southbury, CT 06488
As a premier real estate agent in New Haven County, I’m here to provide you with all the resources and information you need to buy or sell real estate.
203-217-4979
ron.nettleton@raveis.com
141 Main Street North
Southbury, CT 06488
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Tax Credit for New Windows, Doors

Tax Credit for New Windows, Doors


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    September 27, 2013
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Homeowners still have time this year to rack up a $200-$500 federal tax credit on new windows and doors, according to consumer website HouseLogic . The key is ensuring they install products that fit the Feds’ exacting standards.
Lead the way to those tax savings by branding, printing, and hand-delivering a free article, Understanding Energy Ratings for Windows and Doors , from the REALTOR® Content Resource. It’s one of five free articles now available in the October “Cooler Weather Prep: Windows and Doors” article package.
You can also brand, print, and hand-deliver (or post to your website, blog, Facebook page, or Twitter feed; email; or add to your e-newsletter) any of about 1,000 always-free home listing, selling, and ownership articles. Just search the REALTOR® Content Resource by keyword or topic for other content ranging from home improvement and maintenance to taxes and finance.
While you’re adding REALTOR® Content Resource materials to your marketing communications, be careful not to download photos or videos on the site. The REALTOR®Content Resource doesn’t have permission to allow others to use them, and owners of the images actively search online — and charge violators for — unauthorized uses. Learn more in the Reprint Rights Policy .
The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free home ownership content from HouseLogic for your marketing materials.
Realtor.org
Click here to cancel reply.
You must be logged in to post a comment.
203-217-4979
ron.nettleton@raveis.com
141 Main Street North
Southbury, CT 06488
As a premier real estate agent in New Haven County, I’m here to provide you with all the resources and information you need to buy or sell real estate.
203-217-4979
ron.nettleton@raveis.com
141 Main Street North
Southbury, CT 06488
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Weather-Stripping Cuts Energy Costs

Weather-Stripping Cuts Energy Costs


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    September 20, 2013
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